Growth that doesn't start with adding more.

Most companies are losing revenue two ways at once — money that left after they earned it, and money that never arrived because something was in the way. I find where it goes, and put a figure on it your CFO can check.

For companies between $10M and $100M. Nothing gets installed, and there is nothing to buy from me afterward.

Author of Silent Revenue Killers The book names thirteen patterns. This is the same method, run on your numbers.
Get in Touch About The Book

Sound Familiar?

We need more leads.
We need a better CRM.
The team needs more training.
The forecast is always wrong. Why do we keep using it?
I need another ten percent — and I don’t know where it comes from.

Any of these might be right. All of them cost money. Worth knowing what you are already losing before you spend more to make it up.

Why The Avoidable Part Survives

Some Loss Is Part Of Doing Business. But Not All Of It.

It never hurts enough A slow bleed across months and departments never forces a decision.
The fix looks too big Patching takes an afternoon. Fixing takes a quarter and a budget. So it gets patched again.
Nobody owns it It is in no one’s job description to go looking — and the trail usually leads back to a decision someone already defended.

Everyone is being asked to do more with less. This is the version where nothing gets cut — the money is already yours, and you already paid to earn it.

What Gets Examined

Revenue Doesn’t Come From One Place.

So it doesn’t leak from one place either. A review that only looks at your CRM will only find what lives in your CRM, and miss the rest.

REVENUE YOU EARNED WHAT YOU KEEP Inside the CRM TEN THINGS Pipeline, forecast, stages, data Outside the CRM SEVEN THINGS Software, discounting, renewals People and capacity THREE THINGS Territory, attrition, selling time This shows where revenue leaks, not how much. A review that stops at the first one never sees the other two.

Revenue you earned

Inside the CRMTen things Pipeline, forecast, stages, data.
Outside the CRMSeven things Software, discounting, renewals.
People and capacityThree things Territory, attrition, selling time.

What you keep

This shows where revenue leaks, not how much. A review that stops at the first one never sees the other two.

Twenty things in all. See all twenty →

What You Actually Get

A List. In Order. With Numbers On It.

This is one line from it, as it appears in the report.

Finding 3 of 17 Tier 1 · Verifiable

Licences with no login in ninety days

$145,000 a year

WhyNobody owns the renewal list
EvidenceInvoices against usage exports
Who owns itOps and finance
Proves inYour next invoice

Ranked third because it pays back fastest — not because it is the biggest number. The biggest one sits sixth and will not report back for a year.

Illustrative — a fictional company, not a client result.

Why Me

Nothing I Find Makes Me Money.

Which is the only reason the findings are worth reading.

I don’t sell software No licences, no referral fees, nothing to buy from me at the end.
I don’t rebuild your CRM Configuration of what you own, yes. Migrations and integrations are an integrator’s job.
I don’t set your prices I look at the discount off whatever your price is, not whether the price is right.
I don’t make calls about people Nothing I write down carries a name. I show you patterns; you decide.

Ask me what tool I would use and I will tell you. I just don’t earn anything either way.

The Credential

Silent Revenue Killers

The Everyday Losses Draining Your Profit

Thirteen patterns that quietly drain revenue from healthy companies — each one costed, each one with a fix. The book is where this method came from, and it is the fastest way to judge whether I am worth twenty minutes.

Read About The Book

On Amazon shortly. Leave an email on that page and I’ll send the link when it lands.

Silent Revenue Killers by Jeff Randall

"There will probably be moments where parts of it feel familiar in an uncomfortable way. I think that is part of what makes it useful."

Allen Padilla · CEO, The CSU Foundation · from the foreword
Jeff Randall
Jeff Randall

Who I Am

Twenty Years On Every Side Of The Revenue Question.

I built a company's first sales performance reporting, carried a number myself, led an inside sales team, then ran the analytics function that told a combined company whether any of its numbers were real.

Certiport · TestOut · CompTIA

The Same Thing Kept Happening.

Someone would ask a straightforward question. It took days, and the answer was soft. Nobody was hiding it. There was simply no one whose job it was to go looking.

Spend enough time inside a system and you stop seeing what you have learned to work around. That is why this is easier to find from outside.

Available for leadership sessions and workshops on the same material.

Start Here

How Can I Help?

A short conversation, no charge and no obligation. If I'm not the right person, I'll say so.

Or email me directly —

[email protected]