The Cheapest Growth You'll Get Is From Revenue You're Losing.

I find the leaks, the cracks and the confusion — and how much was lost.

For companies between $10M and $100M, whether the number is behind or ahead of where it should be.

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Sound Familiar?

A forecast built on pipeline nobody fully believes
Discounts approved one at a time and never added up
Software renewing on autopilot for seats nobody opens
Customers who stopped being served long before they left

Four of the thirteen patterns that quietly drain revenue from profitable companies.

The Problem

Some Loss Is Part Of Doing Business. Who Decided How Much?

Nobody set that number. It accumulated, one reasonable decision at a time. Your team already knows it's there — knowing was never the problem.

01It never hurts enough today Spread thin across months and departments, a slow bleed never forces anyone to act.
02The real fix looks too big Patching the symptom takes an afternoon. Fixing the cause takes a quarter and a budget — so the symptom gets patched again.
03Nobody owns it It is in no one's job description to go looking. And when someone does, the cause often leads back to a decision already defended.

What Makes This Different

Most Growth Costs Money Before It Earns Any.

More leads. More product. More headcount. More tools. Every one of them is a bill before it is a return.

I work the other direction. There are four kinds of loss already inside your business.

01Direct
02Time
03Opportunity
04Cultural

Nothing gets installed. No platform, no license, no training program, no new headcount — and nothing to buy from me afterward.

Looking For A Different Answer To Growth?

Twenty minutes. You describe what's going on, I tell you plainly whether I'd be useful.

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How It Works

1Trust 2Analyze 3Grow

Always in that order.

01Can you trust any report, on any day?
02Where are the missing dollars?
03What is worth fixing first?

The Book · Publishing This Year

Silent Revenue Killers

The Everyday Losses Draining Your Profit

Thirteen patterns that quietly drain revenue from healthy companies — each one costed, each one with a fix. The book is where this method came from.

Read About The Book
Silent Revenue Killers by Jeff Randall — book cover

"There will probably be moments where parts of it feel familiar in an uncomfortable way. I think that is part of what makes it useful."

Allen Padilla · CEO, The CSU Foundation · from the foreword

Start Here

How Can I Help?

A short conversation, no charge and no obligation. If I'm not the right person, I'll say so.

Or email me directly —
[email protected]

Who I Am

Twenty Years On Every Side Of The Revenue Question.

I built a company's first sales performance reporting, carried a number myself, led an inside sales team, then ran the analytics function that told a combined company whether any of its numbers were real.

Certiport · TestOut · CompTIA · co-founder of MetrixGrove

The Same Thing Kept Happening.

Someone would ask a straightforward question — which events produce pipeline, why is that region down, what are we genuinely renewing. It took days, and the answer was soft.

The money was never hidden. It just wasn't anyone's job to find it.

I also speak to leadership teams and boards.