Most companies buy growth while losing revenue they already earned. I find what's leaking, put a number on it, and tell you what to fix first.
For companies between $10M and $100M. Four to six weeks. Nothing gets installed, and there is nothing to buy from me afterward.
Sound Familiar?
One of these is normal. Three is a pattern — and usually nobody has the time to go find out which.
Why It's Still There
Nobody set that number. It accumulated one decision at a time — and every one of those decisions was reasonable on the day it was made.
What I Do
In that order, because each one depends on the last.
Four to six weeks. $18,000 to $28,000. There is a smaller two-day version at $5,000 if you would rather start there. All I need is read-only access to your CRM, a handful of documents, and a few short interviews. See the full method and pricing →
What You Actually Get
Not a list of concerns. Each one says what it is, what it costs, how sure I am, and who can fix it.
One finding, as it appears in the report
Illustrative. Your findings come from your own records.
Why Me
Which means I can tell you when the answer isn't something you buy.
Tell me what's going on. I'll tell you plainly whether I'd be useful — and if I wouldn't, I'll say that.
The Book · Publishing This Year
The Everyday Losses Draining Your Profit
Thirteen patterns that quietly drain revenue from healthy companies — each one costed, each one with a fix. The book is where this method came from.
"There will probably be moments where parts of it feel familiar in an uncomfortable way. I think that is part of what makes it useful."
Allen Padilla · CEO, The CSU Foundation · from the foreword
Who I Am
I built a company's first sales performance reporting, carried a number myself, led an inside sales team, then ran the analytics function that told a combined company whether any of its numbers were real.
Certiport · TestOut · CompTIA
Someone would ask a straightforward question — which events produce pipeline, why is that region down, what are we genuinely renewing. It took days, and the answer was soft.
Nobody was hiding it. There was simply no one whose job it was to go looking.
Spend enough time inside a system and you stop seeing what you have learned to work around. That is not carelessness — it is how attention works, and it is why this is easier to find from outside.
I also speak to leadership teams and boards.
Start Here
A short conversation, no charge and no obligation. If I'm not the right person, I'll say so.
Or email me directly —
[email protected]